[{"data":1,"prerenderedAt":84},["ShallowReactive",2],{"pages-686bc53baef7228dc470a3d9":3},{"_id":4,"state":5,"name":6,"category":7,"theme":8,"components":9,"keywords":77},"686bc53baef7228dc470a3d9","active","In-store product placement of healthy and sustainable foods","discover","european_food_system_dashboard",[10,21,30,37,44,51,59],{"type":11,"index":12,"variation":13,"imageURL":14,"title":15,"description":16,"button":18},"header",0,"image_left","https://planeateu.retool.com/api/file/8acbb2a1-7483-43c5-a3c4-5f587e5f3010",{"en_GB":6},{"en_GB":17},"- Food system activity: Retail & markets\n- Governance level: European \n- Cluster: Improve nutrition for better health\n- Origin: Ireland\n- Type of policy intervention: Regulatory",{"label":19,"URL":20},{"en_GB":20},"",{"type":22,"index":23,"variation":24,"imageURL":25,"title":26,"description":28},"image_and_text",1,"image_right","https://planeateu.retool.com/api/file/1c0aace6-2325-4a53-96d6-5d50235b85c7",{"en_GB":27},"Intervention Details",{"en_GB":29},"One policy intervention aimed at improving public health and promoting environmental sustainability is the strategic placement of healthy and sustainable foods in prominent locations within food retail environments, also called nudging. This includes placing fruits, vegetables, whole grains, and plant-based products at eye level, near store entrances, at checkouts, and on end-of-aisle displays, while de-emphasizing less healthy or high-impact items such as sugary snacks or ultra-processed meats. Based on principles of behavioral economics and choice architecture, this intervention does not limit consumer choice but nudges individuals toward better options by altering the context in which food choices are made. This intervention was developed in the Irish summit in a set of policy interventions intended to make the healthy choice the easy choice. These included front-of-pack nutrition information such as Nutri-Score or traffic light labels, and mandatory nutritional compositional requirements for salt, fiber and oil. ",{"type":22,"index":31,"variation":13,"imageURL":32,"title":33,"description":35},2,"https://planeateu.retool.com/api/file/c32b40e5-d2c2-44bb-a1ed-0e0d2ba39795",{"en_GB":34},"Examples of implementation",{"en_GB":36},"Scientific evidence shows that this type of nudging intervention can lead to measurable increases in healthy food purchases and reductions in the selection of unhealthy items (Broers et al., 2017). Several EU member states have implemented pilot programs or policies to encourage healthy food placement in retail settings. For example, in the Netherlands, supermarkets collaborated with the government under the “National Prevention Agreement” to experiment with improved placement of fruits and vegetables at checkout counters and near store entrances (CVL, 2019). In France, voluntary partnerships between public authorities and supermarket chains have explored similar mechanisms, often under broader healthy eating or food waste reduction strategies (Sebillotte, 2019). ",{"type":22,"index":38,"variation":24,"imageURL":39,"title":40,"description":42},3,"https://planeateu.retool.com/api/file/afec88ea-040b-4549-a51c-f75cc9a63be5",{"en_GB":41},"Key implementation challenges",{"en_GB":43},"A major challenge to implementation of this measure is enforcement, especially when interventions rely on self-regulation or public-private partnerships which is likely to be the case for this intervention. For instance, Kunkel et al. (2015) found that in the US, self-regulation of food marketing to children did not significantly change after industry self-regulation was adopted. Sing et al. (2023) note that it is often easier for governments to opt for a voluntary approach of self-regulation rather than a mandatory approach. This is also currently the case in the EU, where the EU Pledge is in place which is a voluntary initiative by food and beverage companies to change advertisements for children. It is therefore essential for this intervention on product-placement of healthy and sustainable food to move beyond voluntary into a more mandatory regulatory approach at the EU level. ",{"type":22,"index":45,"variation":13,"imageURL":46,"title":47,"description":49},4,"https://planeateu.retool.com/api/file/b466ae36-722e-4837-9540-cd11b3d71ab9",{"en_GB":48},"Expert Evaluation",{"en_GB":50},"Experts rated the effectiveness of this policy intervention at an average of 3.24/5.00 (SD = 1.08), reflecting a moderately positive assessment (ranked 16th out of 20). Survey respondents expressed support for such choice-editing measures, which make sustainable and healthy diets more easily available for consumers. They also noted that this intervention can function as a tool to counterbalance large-scale retailers’ tendency to favor products that are more economically profitable, though not necessarily more healthy or sustainable. However, experts also frequently argued that the price of healthy and sustainable food is the most important factor in consumer decisions. They further highlighted that fresh products are already highly visible, that shelf placement aimed at improving food safety or durability may be more effective, and that de-emphasizing less healthy or high-impact items is more imperative. The average feasibility score was 3.63/5.00 (SD = 1.09), indicating a positive assessment and ranking 10th overall. Despite the supportive feasibility rating, experts pointed out concerns over monitoring capabilities and retailers’ compliance, as well as political and regulatory constraints. ",{"type":52,"index":53,"variation":54,"imageURL":20,"title":55,"description":57},"title_and_text",5,"title_image_description",{"en_GB":56},"List of References",{"en_GB":58},"•\tBroers, V. J. V., De Breucker, C., Van den Broucke, S., & Luminet, O. (2017). A systematic review and meta-analysis of the effectiveness of nudging to increase fruit and vegetable choice. European Journal of Public Health, 27(5), 912–920\n\n•\tCVL (Centraal Bureau Levensmiddelenhandel) (2019). 1 jaar Nationaal Preventieakkoord. [https://www.cbl.nl/app/uploads/2019/03/1-jaar-Nationaal-Preventieakkoord-1-jaar-werk-aan-de-winkel.pdf](https://www.cbl.nl/app/uploads/2019/03/1-jaar-Nationaal-Preventieakkoord-1-jaar-werk-aan-de-winkel.pdf)\n\n•\tKunkel, D., Castonguay, J.S., Filer, C.R. (2015). Evaluating industry self2 regulation of food marketing to children. American Journal of Preventive Medicine, 49(2), 181–187\n\n•\tSebillotte, C. (2019). Efficiency of public-private co-regulation in the food sector: the French voluntary agreements for nutritional improvements. OCL, 26, 34\n\n•\tSing, F., Carriedo, A., Mackay, S., Tenbensel, T., & Swinburn, B. (2023). Barriers and enablers in designing regulations to restrict the exposure of children to unhealthy food and beverage marketing. Frontiers in Political Science, 5, 945742",{"type":60,"index":61,"variation":62,"title":63,"contact1":65,"contact2":71,"contact3":74},"contacts",6,"title_top",{"en_GB":64},"CONTACT",{"imageURL":66,"name":67,"description":69},"https://planeateu.retool.com/api/file/771281e8-fca5-4ec7-a45c-0addca312f67",{"en_GB":68},"Jeroen Candel",{"en_GB":70},"Associate professor of food and agricultural policy​",{"imageURL":20,"name":72,"description":73},{"en_GB":20},{"en_GB":20},{"imageURL":20,"name":75,"description":76},{"en_GB":20},{"en_GB":20},[78,79,80,81,82,83],"retail","markets","european","improve nutrition for better health","ireland","regulatory",1776157872369]