[{"data":1,"prerenderedAt":84},["ShallowReactive",2],{"pages-686bc08a6cfdfdb74733fc0d":3},{"_id":4,"state":5,"name":6,"category":7,"theme":8,"components":9,"keywords":77},"686bc08a6cfdfdb74733fc0d","active","Consumer awareness campaigns","discover","european_food_system_dashboard",[10,21,30,37,44,51,59],{"type":11,"index":12,"variation":13,"imageURL":14,"title":15,"description":16,"button":18},"header",0,"image_left","https://planeateu.retool.com/api/file/8acbb2a1-7483-43c5-a3c4-5f587e5f3010",{"en_GB":6},{"en_GB":17},"- Food system activity: Final consumption\n- Governance level: European\n- Cluster: Education and awareness\n- Origin: Greece\n- Type of policy intervention: Information-based",{"label":19,"URL":20},{"en_GB":20},"",{"type":22,"index":23,"variation":24,"imageURL":25,"title":26,"description":28},"image_and_text",1,"image_right","https://planeateu.retool.com/api/file/1c0aace6-2325-4a53-96d6-5d50235b85c7",{"en_GB":27},"Intervention Details",{"en_GB":29},"Consumer awareness campaigns are information-based policy instruments that in this case are aimed at informing the public about healthier and more sustainable food choices, with the intention to convince them of changing their behavior towards these choices. These can include mass media campaigns (TV, radio, online), social marketing strategies, public service announcements, educational materials, and community outreach. Consumer awareness campaigns in all their forms are a relatively popular policy intervention for governments, as they are relatively least invasive compared to other categories of policy instruments. This intervention was proposed by the Greek living lab, explicitly in combination with another policy intervention included in the final food systems agenda, i.e. [the sustainability tax based on True Cost Accounting](https://planeatcenter.com/discover/european_food_system_dashboard/686bcd135408ade333b420c9), seeing as consumers are expected to be more willing to pay the true cost of food if they are more aware of environmental and health consequences of their consumption patterns. ",{"type":22,"index":31,"variation":13,"imageURL":32,"title":33,"description":35},2,"https://planeateu.retool.com/api/file/c32b40e5-d2c2-44bb-a1ed-0e0d2ba39795",{"en_GB":34},"Examples of implementation",{"en_GB":36},"There are numerous examples of national consumer awareness campaigns to promote healthy and sustainable food choices throughout the EU, that have shown moderate effectiveness. For instance, France’s “Manger Bouger” campaign (“Eat Move”) has been running since 2001 and includes school-based education and mass media efforts, which has proven to be effective in terms of knowledge acquired and actual consumption, in the school cafeteria as well as at home (Tessier, Chauliac, Descamps Latscha & Pol, 2010). The Netherlands’ Voedingscentrum uses behaviorally informed strategies to disseminate their food-based dietary guidelines called the “Wheel of Five,” integrating digital tools and influencers. Research shows that the general Dutch population (96%) is aware of the Wheel of Five, and almost two-thirds report understanding it (Brink et al., 2019).",{"type":22,"index":38,"variation":24,"imageURL":39,"title":40,"description":42},3,"https://planeateu.retool.com/api/file/afec88ea-040b-4549-a51c-f75cc9a63be5",{"en_GB":41},"Key implementation challenges",{"en_GB":43},"A common challenge associated with awareness campaigns is that they may lead to changes in knowledge, attitudes or intentions, but fail to actually change behavior (Capacci et al., 2012). Relatedly, despite being popular, the effectiveness of consumer awareness campaigns as a standalone instrument is limited in changing complex behaviors like diet, particularly when it is not supported by environmental or economic incentives (Ran et al., 2024). Integrating campaigns with other interventions (e.g., labeling, school meals, subsidies) does however increase their effectiveness and relevance (Ammann, Arbenz, Mack, Nemecek & El Benni, 2023; Ran et al., 2024). ",{"type":22,"index":45,"variation":13,"imageURL":46,"title":47,"description":49},4,"https://planeateu.retool.com/api/file/b466ae36-722e-4837-9540-cd11b3d71ab9",{"en_GB":48},"Expert Evaluation",{"en_GB":50},"Experts rated the effectiveness of consumer awareness campaigns at an average of 3.42/5.00 (SD = 1.11), indicating a moderately positive assessment (ranked 8th out of 20). Survey respondents justified their rating by expressing confidence in the food consumption of a well-informed consumer, particularly when sustainability issues are linked with health. Nonetheless, multiple respondents also highlighted the limited effectiveness of this policy when implemented in isolation, noting that its impact may be constrained by food affordability. The average feasibility score for this intervention was the highest, with a rating of 4.38/5.00 (SD = 0.77). Experts noted that consumer awareness campaigns are already widely implemented, politically unproblematic and relatively cheap. The only barrier mentioned was that meaningful engagement might require nuanced consumer education tailored to different population groups. Survey respondents recommended that this intervention would synergise well with policies such as “fiscal incentives for healthy foods”, “financial incentives for single parents to buy healthy and sustainable foods”, and “mandatory food labelling on aggregated sustainability performance indicators”. ",{"type":52,"index":53,"variation":54,"imageURL":20,"title":55,"description":57},"title_and_text",5,"title_image_description",{"en_GB":56},"List of References",{"en_GB":58},"•\tAmmann, J., Arbenz, A., Mack, G., Nemecek, T., & El Benni, N. (2023). A review on policy instruments for sustainable food consumption. Sustainable Production and Consumption, 36, 338-353.\n\n•\tBrink, E., van Rossum, C., Postma-Smeets, A., Stafleu, A., Wolvers, D., van Dooren, C., Toxopeus, I., Buurma-Rethans, E., Geurts, M., & Ocké, M. (2019). Development of healthy and sustainable food-based dietary guidelines for the Netherlands. Public Health Nutrition, 22(13), 2419–2435. [https://doi.org/10.1017/S1368980019001435](https://doi.org/10.1017/S1368980019001435)\n\n•\tCapacci, S., Mazzocchi, M., Shankar, B., et al. (2012). Policies to promote healthy eating in Europe: A structured review of policies and their effectiveness. Nutrition Reviews, 70(3), 188–200. [https://doi.org/10.1111/j.1753-4887.2011.00442.x](https://doi.org/10.1111/j.1753-4887.2011.00442.x)\n\n•\tRan, Y., Persson, M., Lindahl, T., Jonell, M., Brons, A., Macura, B., ... & Röös, E. (2024). Effectiveness of governance interventions in achieving environmentally sustainable dietary behaviours-a review of the evidence. Environmental Research: Food Systems.\n\n•\tTessier, S., Chauliac, M., Descamps Latscha, B. et Pol, D. (2010). Éducation nutritionnelle à l'école : évaluation d'une méthode pédagogique « La Main à la Pâte » Santé Publique, . 22(2), 229-238. [https://doi.org/10.3917/spub.102.0229](https://doi.org/10.3917/spub.102.0229)",{"type":60,"index":61,"variation":62,"title":63,"contact1":65,"contact2":71,"contact3":74},"contacts",6,"title_top",{"en_GB":64},"CONTACT",{"imageURL":66,"name":67,"description":69},"https://planeateu.retool.com/api/file/771281e8-fca5-4ec7-a45c-0addca312f67",{"en_GB":68},"Jeroen Candel",{"en_GB":70},"Associate professor of food and agricultural policy​",{"imageURL":20,"name":72,"description":73},{"en_GB":20},{"en_GB":20},{"imageURL":20,"name":75,"description":76},{"en_GB":20},{"en_GB":20},[78,79,80,81,82,83],"final consumption","european","education and awareness","greece","information-based","policy intervention",1776157871855]